We were tasked with helping Amy Dowden dress to impress. This time for the NTA’s hosted at the o2.

Extremely happy with our decision to go with a plunging and sculpted sweet heart neckline with subtle metallic details and fastenings. All concealed hand stitching in the neckline.

With Amy’s current Strictly tour schedule we managed to make this dress with absolutely NO fittings whatsoever. -hows that for a 'tailored fit.

A hugely successful night for all with Strictly picking up a NTA for best talent show.

Amy with fellow Strictly pros Dianne Buswell and Graziano Di Prima

Amy with fellow Strictly pros Dianne Buswell and Graziano Di Prima

From dance floors to red carpets

Studio Armells very own Amy Dowden taking a break from her training regime with her strictly partner to attend the Pride of Britain awards in a black backless custom evening gown featuring a train covered in 16,000 jet crystals -subtle right?

As always we worked our magic and had this from concept to (red) carpet in 3 days!


Fantastic results for our Juvenile Ambassadors.

Studio Armells first ever Juvenile brand ambassadors have become the Ballroom and Latin Juvenile All Girl Champions of Tomorrow! 

Ruby and Skye have made us proud on and off the floor with their fantastic results over the last year. It's been such a pleasure to work with the girls and their chauffers/momagers Kate and Jenny in creating so many memorable looks during their Juvenile career together.

KM Champs 6.01.18-8241.jpg
KM Champs 6.01.18-8228.jpg

They have now chosen to go out on a high, ending the partnership whilst looking for boy partners. A massive thank you to Keith Moon for capturing these amazing shots of the girls in action. More photos available on his website.

We're 2!

The time has darted by! 

We launched at the UK closed two years ago with Ben Jones and Amy Dowden in my first two designs under the Studio Armell name. 

Although I had been designing for 6 years prior to this, there is no feeling like seeing your creation on the floor and being brought to life. That feeling has never gotten old and over these two years, so many of you have given me that moment again and again. 

We are now making dresses I could only have dreamed about -this week alone sewing on over 3000 hand cut flowers!

Here is Wilber (the studio dog) celebrating in style. 

Here is Wilber (the studio dog) celebrating in style. 

Keep your eyes peeled for a sea of Studio Armell dresses this weekend! 



YES! amazing news for our very own Amy Dowden who has joined the lineup of professional dancers on BBCs Strictly Come Dancing Joining our other sponsor couple Chloe Hewitt and AJ Pritchard who are making their return to the show for the second year. We'll be glued to our television every weekend! 


Strictly newest additions: Dianne, Nadiya and Amy! 

Strictly newest additions: Dianne, Nadiya and Amy! 

Studio Armell Junior Ambassadors: Jamie Meah and Mia Mazzitelli

We are thrilled to announce that Jamie and Mia will be representing Studio Armell as Junior Ambassadors.

Jamie and Mia started dancing together in January 2016. At only 13 years old they are currently the DPA 2017 league under 14 champions in both Ballroom and Latin, and the only under 14 couple to finish in the top 6 of the Junior under 16 super league in both Ballroom and Latin.

Their greatest achievements to date include:
-Under 14 Ballroom (2 dance) champions at the UK closed 2016
-Under 16 Ballroom finalist (placed 4th) the UK closed 2016
-Winners of champions of tomorrow 2017 Under 14's in Both Ballroom and Latin.

We are proud to grow Studio Armell once more and be represented by such dedicated dancers, bringing our designs to life. Look out for Mia debuting new ballroom and Latin looks, as well as Jamie's new latin shirt, hitting the Blackpool floor this weekend.



Studio Armell: Juvenile Ambassadors

Kicking the year off with the announcement that we will be represented by Skye Markey and Ruby Colwell as ambassadors for Studio Armell in the Juvenile division!

Their current titles; 2nd at Stars of The Future ballroom, 2nd at the Welsh National Championships in ballroom.

This weekend the girls have proved that those hours of practice in the studio have paid off making the finals of the juvenile all girls ballroom and quarter finals of the latin. 

These dedicated dancers are a pleasure to work with, bringing infectious energy to fittings along with fresh ideas for their next designs. Keep your eyes peeled for the girls and that Studio Armell label on  dance floor near you. 



Ruby Colwell and Skye Markey pictured with Studio Armell sponsor couple Amy Dowden and Ben Jones. 

Ruby Colwell and Skye Markey pictured with Studio Armell sponsor couple Amy Dowden and Ben Jones. 




British National Championships Roundup.

I am extremely humbled that so many outfits were commissioned for this weekends British National Championships.

Seeing the label on the floor after only 18 months since the official launch is something that fills me with pride. On top of this seeing 'Studio Armell' on the new British Amateur Champions BEN JONES & AMY DOWDEN is a further highlight. 

We are back in the studio already working on orders for the UK open. We still have open appointments available for custom design and image consultation. To book drop us an email or call: 07989166687

p.s. A festive sale package is heading this way soon. 


We are back with our favourite photographer shooting OUR NEW PRACTICEWEAR RANGE! Exclusively available to buy on from late August. 


if you'd like to be added to the mailing list for the upcoming release, please drop us an email by clicking here


New dresses hitting the floor in Bournemouth for the UK Closed!

This time last year we sent our very own Amy Dowden and Ben Jones onto the floor in a debut Studio Armell look, and we are beyond honoured to be sending out so many new looks to this floor just twelve months later.

We're now prepping for our next venture, an online shop and new designs for November Blackpool! 



A massive THANK YOU to everyone that stopped by the Studio Armell stand for our first Blackpool exhibit. We were overwhelmed by the response to both our  (soldout!) practice wear range and competitive ballroom and latin dresses. We are now back in the studio altering dresses to be shipped as far as Singapore and taking pre orders for the next run of our practice wear collection. 


Stay tuned for some major updates on our website!

Blackpool Dance Festival Exhibition 2016

STUDIO ARMELL are  pleased to announce that we will be exhibiting at this years Blackpool Dance Festival .      

 We can be found  at stand 19 inside the horse shoe at the Winter Gardens. We have some beautiful new additions to our latin and ballroom dresses, amazing offers on our ex sponsor dresses and by popular demand our practice wear will also be available!  


We look forward to seeing all our clients and meeting new faces! 

UK Open

We are back to the studio after returning from our biggest exhibition to date. Such a pleasure meeting so many new faces, as well as seeing existing Studio Armell clients take to the floor in our creations. 

We hope you had as much fun as we did! We are looking forward to our first round of fittings with new clients in the upcoming weeks as we prepare for Blackpool's May event.

To enquire about any of the dresses showcased please feel free to contact us via email or via any of our social media pages.

Say hello

Studio Armell will be dropping by both 'The Midlands Championships' (01/10/15) and the 'Pre National Trophy Day' (25/10/15)

We are bringing a select amount of dresses fresh from the studio and have some great sponsorship prizes for the winning couples. 

We look forward to seeing our existing clients and meeting some new faces. 

For more information on each event please visit:

The TMF dance website by clicking here

The IDTA midlands website by clicking here

Galaxy Classique Dress Designer of the Year Nominee

We are thrilled to announce that Studio Armell has been nominated for 'Dress Designer of the Year' at this year's 2nd Annual Galaxy Classique Awards Ball! 

We cannot wait to join the other nominees for what promises to be an amazing night on October 16th. 

Tickets for this prestigious event are still available via the website (click here) or via telephone: 01902 897 900

We also advise you to keep your eyes peeled for our very own Ben Jones in the 'Dance Adonis Gentleman's Award' 



The past month has been extremely busy for us here at Studio Armell, not only are we launching an entirely new website and debuting new styles, we are extremely excited to welcome our new sponsor couple Amy Dowden and Ben Jones! 

Amy and Ben hold the titles of English Closed Champions, Welsh Open Champions, British National Finalists for two years running and  British Open To The World Rising Star semi-finalists and we’re delighted to be working so closely with them.

Their originality, talent and determination coupled with our vision for the future of Studio Armell makes them the perfect fit for the brand and together we look forward to taking dancewear to the next level. 

Keep your eyes peeled this Saturday when Amy and Ben will debut their first looks on the dancefloor at the United Kingdom Latin Amateur Championships.