About Us.
Since 2015, Studio Armell has quietly built a reputation as one of dancewear’s most distinctive voices.
Blending a sculptural approach to fit with a deep understanding of movement, the midlands-based label creates pieces that are both striking and instinctively wearable — whether made-to-measure or chosen from our seasonal range.
Founder Bradley Dykes, a University of Brighton graduate with a Master’s in Fashion Design, draws on a background in contour fashion to reimagine how garments interact with the dancer’s body. His design language is precise, expressive, and always grounded in performance.
Today, Studio Armell designs are worn by dancers around the world who expect more from their costumes — not just beauty, but intention, engineering, and edge.