About Us.

Founded in 2012, London-based dance wear label, Studio Armell has been responsible for some of the most unique looks to hit the dance floor in recent years.

Graduating from The University of Brighton with a Masters of Design in Fashion, Founder and leading Creative Designer, Bradley Dykes has spent the majority of his career in the dancewear industry. Having previously worked alongside designers at Brian Lichtenberg and Vesa Design, his passion for cutting edge design and his attention to detail have put him at the forefront of the international dancewear scene, reflected by his increasingly global client base. His most recent collaboration - Studio Armell for Pure Class, saw him create his critically-acclaimed affordable latin range.

Now releasing their first solo line, Studio Armell - the label known for their creative pattern cutting and innovation when it comes to one-of-a-kind garments, strives to provide the highest quality dresses to both beginner and experienced dancers. Studio Armell truly understands the importance of accentuating natural movement with their designs and looks forward to working with you to create your next look!